Search engine optimization (SEO) is how your website gets found. Search engines constantly crawl the internet to add new sites for users who click that search button. These search engines use algorithms to determine your site’s relevance and importance.

Organic Search vs. SEO

Organic search is traffic generated by clicks that are not advertisements. Where a site lands on the search engines pages is all based on the search engines algorithm.

SEO is how we communicate to the search engines how essential your website is through your content and the relevance your site has to keywords and search terms.

The idea is to capture the organic traffic with relevant clicks to people looking for your keywords.

Why should I bother with SEO and Organic clicks?

A robust online presence with relevant content and a high ranking on search engines helps you get clicks from potential customers. These clicks can turn into sales and are low-cost/free when driven organically instead of purchasing per click.

Optimizing your website for search engines and ensuring good SEO can pay for itself through high ROI compared to other methods.

How can I improve my website’s SEO?

When designing your website, ensure you use plugins or tools to help with optimization. I always enjoy using a paid version of Yoast, and it allows me to critique myself and confirm I am putting metadata, using keywords, etc.

Keywords are essential to SEO; these are the words and phrases you put in your content to allow the search engine to display when someone searches for something. You are trying to match the terms people will be typing into search engines to look for your services, products, or answers.

Link building is the process of creating links externally from other sites to your website, and this is awesome for search engines because it shows your site is authentic, relevant, and popular. If other sites trust you, their search user should also be able to trust you.

The best way to do this? Create high-quality content that is useful for your users.

Please contact me if you have any questions, and I will answer all I can for free. If you would rather have us manage your SEO and help drive results, we can also make that happen. The choice is yours; my goal is to see us all succeed.