Welcome to our marketing blog!
As we begin a new year, it’s important to stay ahead of the latest trends and tactics in the ever-evolving world of marketing.
In this blog, we’ll be discussing the top marketing strategies for 2023. From leveraging the power of social media to incorporating AI and data analysis, we’ll cover the tactics you need to know to stay ahead of the competition.
Whether you’re a small business owner or a marketing professional, this blog is your go-to resource for staying on top of the latest trends and strategies in the industry.
So grab a cup of coffee and get ready to learn about the future of marketing!
Artificial Intelligence
I have been reading and seeing more and more about AI writing content. My suggestion to the customers I work with in and around Englewood, Sarasota, and Bradenton, Florida is to use AI like ChatGPT as a creative spark, but DO NOT rely on AI to write your content.
Google is the number one server still of search queries, and I do not see that going away in 2023. They have proven that their algorithms are about serving genuine content that is relevant to the end user. In my opinion, there is only one way to do that: with GENUINE content. I foresee future penalties coming from google’s algorithm towards non-unique content.
If you do not have the time or want a consultation in reference to content for your business, please reach out to us at Sales Lift. The customers we serve with social media marketing and content creation take advantage of unique articles written by passionate creators.
Social Media Trends
Which social media platform is right for you? This still varies depending on each business and target audience. We are, however, seeing a large trend toward short content video consumption. I have been discussing with my social media marketing customers how to incorporate more videos in their posts.
We still see a huge platform on Linkedin, Facebook, TikTok, and YouTube, all variable again depending on the targeted audience.
Google Business Profiles
I wrote a previous blog on optimizing your google business profile posts. I still see huge trends in searches with google maps, displaying business profiles. I recommend to my customers to continue posting new and fresh content to this feed while also optimizing the pictures with GeoTags of the targeted service areas.
Influencer Marketing
Influencers doing product reviews, and recommendations are going to continue to be a large trend in 2023. However, you are going to see a surge of micro-influencers locally with the ability to target audiences in a specific geographical area.
Sales Lift Is Here
As always, Sales Lift is here to help in any way we can. We provide the services mentioned above, so you do not have to worry about staying ahead of the trends or so your energy and time can be targeted towards other endeavors of growing your business.
I love seeing my community succeed, which is why I started this business. Nothing is more satisfying than being able to feel a part of someone’s business and watch it grow and prosper.
I treat each of my customers’ businesses as if they are my own, and I share the same drive to help them be successful.
I wish you all the best of luck in 2023, and as always, reach out if I can help you with any of your marketing goals.
